Sarah leads on Digital Transformation for NHS Choices, the UK’s no.1 health website. Sarah has sixteen years new media experience, holds a masters in new media and has co-founded an email company and is advisor to a number of new media agencies and start-ups. She has managed stakeholder programmes in health as well as government, media, finance, telecoms, education and entertainment sectors. She has advised on accessibility, usability and digital inclusion for national government programmes, including the UK Digital Switchover programme. She is committed to influencing inclusive public service delivery.